PPC is an acronym for “pay-per-click”. With pay-per-click (PPC) marketing, you pay for each click driven to your site from an ad. Once the customer is on your site, it’s up to you to convert them into a customer. With PPC, you’re not paying for the ad space – you’re paying for the traffic actually driven to your business.
Cost-per-click (CPC) is a business model used by many advertisers and search engines. CPC allows the publisher of the ad – in this case, search engines – to get paid for driving someone to your site. Cost-per-click is also a metric we keep track of while running our campaigns. We ultimately want to know how much each click costs and how to bid accordingly.
We’ve worked in nearly every major industry and although there are some industries we’ve have yet to gain experience in, we know our marketing methods work for almost any business. As a marketing agency, we can’t guarantee that you’ll see results because we aren’t in control of how search engines operate. However, we have numerous testimonials, an extensive list of brands we’ve worked with, and our team has over 20 years of experience marketing online and growing businesses. We’re sure we can help you grow too.
Each month we’ll send you custom reporting that breaks down how your campaigns are performing. You can also login to your ads or analytics account anytime to track performance in realtime. Our development team is busy at work developing a dashboard experience for our clients which will be available starting March, 2019.
There may be a few reasons you can’t see your ads:
You can verify if your ads are running by logging in to your Google Ads account. You can see everything from impressions, to cost-per-click, and everything in between. Of course, you can always reach out to us with any questions as well.
Our monthly PPC management packages have a price range in ad spend associated to them. This means the prices you see on our site are for management only and not for ad spend or third-party tools. We collect payment for our services at the beginning of each month and what you pay in ads are charged directly by the search engine through your ad account, which we manage. We’ll report both ad spend and your service fee with the reports we generate for you.
Almost every business can benefit from PPC marketing. Whether you’re a local, national, or eCommerce business, PPC can be applied in almost every niche. However, here are some particularly great businesses for PPC marketing.