fbpx

Fully Managed PPC for Home Builders

 

Maximize Your Lead Flow with Home Builder PPC

Our team has been helping home builders bring in more business for over 20 years. Let’s find your next customer with our fully managed home builder PPC services.

Get in Front of Your Ideal Audience with PPC for Home builders

Attract Your Ideal Audience

If you're looking for the perfect audience to come knocking, more phone calls, or simply more sales, TrafficCrafters' PPC for home builders services can help attract your ideal customer every time.

Engage Your Audience at the Right Time, Every Time

Reach your perfect customer the right time, every time with our PPC for home builders services. With over 20 years of keyword and demographic research, we know exactly who to target to get you the highest return on your investment.

Advertise Locally, Nationally, or Globally

Whether you're a local, national, or global home builder, our PPC for home builders services can be tailored to your business. We can even isolate individual cities or regions and target people within a certain distance of your main office.

Rev Up Your Lead Flow

Our PPC for home builders services are simply the fastest way to bring in qualified leads to your business. We have over 20 years of experience generating leads for home builders. Let us help you scale your PPC efforts to the next level!

Why Paid Search Marketing for Home Builders?

It’s the most effective way to find your perfect customer, quickly.

Home Builder PPC from TrafficCrafters is built to capture the attention of your ideal customer and convince them to visit your website.

Covert More Customers

After working with home builders for so many years, we’ve gotten good at figuring out how to convert website visits into paying customers. Along with our PPC for home builder services, we offer conversion rate optimization to help maximize your results.

Stay Competitive, Always

With paid search marketing, your business will stay competitive regardless of your website’s performance. Home builder PPC will rank your site on the first page of Google for highly competitive keywords instead of ranking for them organically. The second we launch your account, your ads will be performing.

We Propel Home Builder PPC Campaigns

 

Here’s How it Works

Onboarding & Strategy

Research

Tracking and Analytics Setup

Campaign and Ad Creation

Landing Page Design and Optimization

Measure

Test

Optimize

01 Onboard and Strategize
We’ll work with you and your team 1-on-1 to come up with a home builder PPC strategy tailored to your business.

 

02 Research
Once we’ve finished onboarding, we’ll immediately dive into keyword research, competitive research, and industry research.

 

03 Track and Analyze
We’ll install tracking and Google Analytics to monitor your home builder PPC campaign. We’ll use this to measure, test, and optimize later.

 

04 Campaign and Ad Creation
We’ll begin building your ad sets and campaign. This includes tailored copy, graphics, and placement based on our research from earlier.

05 Optimize Landing Pages
We’ll create and optimize landing pages for your website. These are meant to convert customers after clicking an ad.

 

06 Measure
We’ll use Google Analytics and other similar software to collect data on campaign performance and analyze areas for improvement.

 

07 Test
We’ll use the data we’ve collected to constantly test ad sets, copy, graphics, and landing pages to determine which combinations convert best.

 

08 Optimize Ads and Campaign
Testing and optimizing will be repeated each month you’re with us. It’s our goal to strive for the highest conversion rate possible.

Why TrafficCrafters for Home Builder PPC?

Proprietary Home Builder PPC Keyword List

Proprietary Home Builder PPC Keyword List

We’ve been working with home builders for over 10 years. We know which keywords work and which don’t, trust us.
Google Partner Certified

Google Partner Certified

The best PPC management comes from trusted Google Partners and we’re one of them.
Complete Account Setup in 7-Days

Complete Account Setup in 7-Days

We’ll have your campaign setup and running within 7 days after our onboarding meeting, guaranteed!
Fully Managed Home Builder PPC Solution

Fully Managed Home Builder PPC Solution

We’ll manage absolutely everything for you so you don’t have to. Our goal is to make it as easy as possible for you.

Read our Home Builder PPC Case Study

593% Increase in Conversion Rate with 13% Decrease in Ad Spend

Download the Home Builder PPC eBook

How to Increase Homebuilder Leads and Reduce Cost

Home Builder PPC FAQ

What does PPC stand for?

PPC is an acronym for “pay-per-click”. With pay-per-click (PPC) marketing, you pay for each click driven to your site from an ad. Once the customer is on your site, it’s up to you to convert them into a customer. With PPC, you’re not paying for the ad space – you’re paying for the traffic actually driven to your business.

What is Cost-Per-Click?

Cost-per-click (CPC) is a business model used by many advertisers and search engines. CPC allows the publisher of the ad – in this case, search engines – to get paid for driving someone to your site. Cost-per-click is also a metric we keep track of while running our campaigns. We ultimately want to know how much each click costs and how to bid accordingly.

How do I know you know that I’ll see results?

We’ve worked in nearly every major industry and although there are some industries we’ve have yet to gain experience in, we know our marketing methods work for almost any business. As a marketing agency, we can’t guarantee that you’ll see results because we aren’t in control of how search engines operate. However, we have numerous testimonials, an extensive list of brands we’ve worked with, and our team has over 20 years of experience marketing online and growing businesses. We’re sure we can help you grow too.

How can I see my campaign performance and stats?

Each month we’ll send you custom reporting that breaks down how your campaigns are performing. You can also login to your ads or analytics account anytime to track performance in realtime. Our development team is busy at work developing a dashboard experience for our clients which will be available starting March, 2019.

How do I know my ads are running? I can’t see them.

There may be a few reasons you can’t see your ads:

 

  1. You’ve searched for your ad already and didn’t click on it. If Google shows you an ad and you don’t click on it they’ll prioritize and show you other advertisers. This doesn’t mean you want to click on your ads when you see them, however. Each time you click on an ad, Google charges your account for that click (pay-per-click advertising).
  2. We’ve hit your monthly budget that we set. If we maximize your budget, your ads will no longer show because we’ve told Google not to surpass a certain dollar amount in spend.
  3. You aren’t in the geographical location we set for your ads. If we setup geo-modifiers on your account to advertise in certain areas and you’re not in that area, Google won’t show you your ads.

 

You can verify if your ads are running by logging in to your Google Ads account. You can see everything from impressions, to cost-per-click, and everything in between. Of course, you can always reach out to us with any questions as well.

How much of the cost goes to you and how much goes to Google?

Our monthly PPC management packages have a price range in ad spend associated to them. This means the prices you see on our site are for management only and not for ad spend or third-party tools. We collect payment for our services at the beginning of each month and what you pay in ads are charged directly by the search engine through your ad account, which we manage. We’ll report both ad spend and your service fee with the reports we generate for you.

What kinds of businesses benefit from using PPC marketing?

Almost every business can benefit from PPC marketing. Whether you’re a local, national, or eCommerce business, PPC can be applied in almost every niche. However, here are some particularly great businesses for PPC marketing.

 

  • Business with high customer lifetime values – dentists, doctors, and lawyers are some examples. Once a customer converts for the first time, that same customer could come back many times and drive more revenue. PPC marketing is great for bringing customers back through the door.
  • Businesses with high margins. This can include realtors, roofers, home builders, or sellers of big-ticket items like cars, furniture, or appliances.
  • Business that sell hard-to-find products or services. Highly specific products and services means highly-specific customers. We can use PPC to pinpoint your ideal customer and get your brand in front of them.
  • Businesses that sell a wide array of products or services. These are typically ecommerce businesses or a combination of brick-and-mortar and ecommerce. With such a large audience to sell to, PPC marketing can be used to target specific smaller audiences for the wide array of products.
  • Seasonal or weather-affected businesses. Businesses like florists, landscaping/snow removal, or tree trimming can greatly benefit from PPC. We can turn ads on/off automatically based on weather or season to make sure we get you in front of the right customers every time.

Brands Trust TrafficCrafters for Pay-Per-Click Advertising

TrafficCrafters PPC Agency Client Logo Fischer Homes
TrafficCrafters PPC Agency Client Logo Ebay
TrafficCrafters PPC Agency Client Logo BBC
TrafficCrafters PPC Agency Client Logo Dailysteals
TrafficCrafters PPC Agency Client Logo McNaught Law

Home Builder PPC Pricing

 

Do you want to advertise locally or nationally?

Locally

Starting at $375/month

Nationally

Starting at $475/month

call to action image

Are You Ready to See Results?

Get My Free Consultation