Fully Managed Roofing PPC
If you're looking for the perfect audience to come knocking, more phone calls, or simply more sales, TrafficCrafters' PPC services for roofers can help attract your ideal customer every time.
Reach your perfect customer the right time, every time with roofing PPC marketing. With over 20 years of keyword and demographic research, we know exactly who to target to get you the highest return on your investment.
Whether you're a local or national roofing company, our PPC services can be tailored to your business. We can even isolate individual cities or regions and target people within a certain distance of your main office.
Our roofing company PPC services are simply the fastest way to bring in qualified leads to your business. We have over 20 years of experience generating leads for roofers. Let us help you scale your PPC efforts to the next level!
Why Paid Search Marketing for Roofers?
Roofing PPC from TrafficCrafters is built to capture the attention of your ideal customer and convince them to visit your website.
Covert More Customers
After working with roofers for so many years, we’ve gotten good at figuring out how to convert website visits into paying customers. Along with our roofing PPC services, we offer conversion rate optimization to help maximize your results.
Stay Competitive, Always
With paid search marketing, your business will stay competitive regardless of your website’s performance. Roofing PPC will rank your site on the first page of Google for highly competitive keywords instead of ranking for them organically. The second we launch your account, your ads will be performing.
01 Onboard and Strategize
We’ll work with you and your team 1-on-1 to come up with a roofing PPC strategy tailored to your business.
Once we’ve finished onboarding, we’ll immediately dive into keyword research, competitive research, and industry research.
03 Track and Analyze
We’ll install tracking and Google Analytics to monitor your roofing PPC campaign. We’ll use this to measure, test, and optimize later.
04 Campaign and Ad Creation
We’ll begin building your ad sets and campaign. This includes tailored copy, graphics, and placement based on our research from earlier.
05 Optimize Landing Pages
We’ll create and optimize landing pages for your website. These are meant to convert customers after clicking an ad.
We’ll use Google Analytics and other similar software to collect data on campaign performance and analyze areas for improvement.
We’ll use the data we’ve collected to constantly test ad sets, copy, graphics, and landing pages to determine which combinations convert best.
08 Optimize Ads and Campaign
Testing and optimizing will be repeated each month you’re with us. It’s our goal to strive for the highest conversion rate possible.
PPC is an acronym for “pay-per-click”. With pay-per-click (PPC) marketing, you pay for each click driven to your site from an ad. Once the customer is on your site, it’s up to you to convert them into a customer. With PPC, you’re not paying for the ad space – you’re paying for the traffic actually driven to your business.
Cost-per-click (CPC) is a business model used by many advertisers and search engines. CPC allows the publisher of the ad – in this case, search engines – to get paid for driving someone to your site. Cost-per-click is also a metric we keep track of while running our campaigns. We ultimately want to know how much each click costs and how to bid accordingly.
We’ve worked in nearly every major industry and although there are some industries we’ve have yet to gain experience in, we know our marketing methods work for almost any business. As a marketing agency, we can’t guarantee that you’ll see results because we aren’t in control of how search engines operate. However, we have numerous testimonials, an extensive list of brands we’ve worked with, and our team has over 20 years of experience marketing online and growing businesses. We’re sure we can help you grow too.
Each month we’ll send you custom reporting that breaks down how your campaigns are performing. You can also login to your ads or analytics account anytime to track performance in realtime. Our development team is busy at work developing a dashboard experience for our clients which will be available starting March, 2019.
There may be a few reasons you can’t see your ads:
You can verify if your ads are running by logging in to your Google Ads account. You can see everything from impressions, to cost-per-click, and everything in between. Of course, you can always reach out to us with any questions as well.
Our monthly PPC management packages have a price range in ad spend associated to them. This means the prices you see on our site are for management only and not for ad spend or third-party tools. We collect payment for our services at the beginning of each month and what you pay in ads are charged directly by the search engine through your ad account, which we manage. We’ll report both ad spend and your service fee with the reports we generate for you.
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