Did you know eCommerce is projected to grow by nearly 100 billion dollars over the next two years? Yes, that’s with a capital B. And, guess what? It’s only increasing from this point forward.
If your eCommerce business isn’t focusing efforts on SEO, there’s no doubt that you’re missing out on highly qualified leads and sales. Not only that, but if you’re not ranking organically, you’re missing out on a marketing channel guaranteed to bring you the highest quality leads.
A customer’s purchase intent is much higher when they find your eCommerce business organically. Chances are, they’re looking for a specific product or a problem to solve. If you’re at the top of Google, it’s much more likely they’ll click through to your site and ideally, purchase your products.
Okay, great. So, we’ve established that eCommerce SEO is a necessity. But what exactly’s involved? How is it different than organic SEO?
The reality is that there’s a lot of overlap between organic SEO and eCommerce SEO. In fact, organic SEO is a part of any good eCommerce marketing strategy. What’s different is that an eCommerce site can often have thousands of pages that need to be optimized. It’s our goal to look at every page and find every area for improvement so that you can rank higher for the products you sell.
Organic search engine optimization expands your online reach to people actually searching for your product or service. We want to target these people specifically because their purchase intent is highest. If you’re not working on organic search engine optimization, you’re simply missing out on a lot of business.
Not only that but SEO is also a cost-effective strategy and unlike paid ads, you don’t pay for each click you get when your business ranks organically. SEO delivers traffic that would otherwise cost with conventional paid ads.
And lastly, customers want to know that you’re a credible source in your niche. As your website rank increases, you become the authority in your industry online and are at the front of search results. Organic SEO is the only way to build your domain authority and working on it is the first step towards dominating your niche.
Extensive pre-campaign site audit and keyword research, grouping, and mapping.
SEO road map, blog creation, meta title and description optimization, XML sitemap, redirect errors and more.
Magazine and news placement, blog post outreach to build links, and press release submissions.
Rich snippet recommendations and schema markup installation to make sure your site is both Google and user-friendly.
We provide an easy-to-use dashboard to report on your campaign performance and provide regular executive summaries so you always know how your business is performing.
First, we'll work together on our comprehensive on-boarding process that helps us understand your business, your goals, and any issues you're currently dealing with. From there, we move immediately to assessing immediate on-page fixes that can immediately boost your ranking.
In order to build content that's targeted towards your ideal audience, we first run extensive keyword research. This helps us find topics to build relevant content around which we can then use to build your site authority. We'll also provide a roadmap for implementation based around our findings.
Extensive on-page search engine optimization is a part of any successful SEO campaign. Here we'll implement a suite of Google tools, work on copywriting to improve your site's current content, optimize tags, headers, meta-data, and URL structure.
After we've finished our on-page optimization efforts, we'll work on blog posts, press releases, and link building. This is one of the best ways to optimize your SEO efforts for the long-run.
Our SEO dashboard makes it easy to know exactly how you're performing at any given time. We'll provide monthly executive summaries as well as set up a meeting structure that works best for you.
Our eCommerce SEO packages range from $2,000-$4,000/mo. with a 6-month agreement. This allows us all of the time necessary to rank your site and see positive results.
Please note that if you’re in a particularly competitive market, your monthly price may be higher due to the extra work needed to rank your site.
If you’d like to receive a quote, the best place to start is by contacting us. Once we receive your inquiry, we’ll reach out and schedule a free consultation to learn more about how we can grow your business.
Is your business on the first page of Google?
Right now, we’re offering free SEO consultations. We’ll provide you with a full overview of how we can help generate more organic traffic to your site and convert more visitors into customers. Click the button below to schedule a time that works best for you.